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Coca-Cola Africa Happiness Manifesto

Publié le 22 Juin 2012 par Danielle Ogou

Building a brand is about taking a place in consumers' minds. This is only possible by looking for a consumer insight to translate into a commercial message relevant. Manifesto Coca-Cola Africa is an excellent example. The use of great insight, whatever happens in Africa, there is always happiness and happiness is in the bottle Coca-Cola.
I really appreciate how they succeed to activate a message all around Africa with consistency.

It is time to ''glocalize"

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